When the time comes for buying a ring, you are faced with many decisions. This section is designed to inform you so you can make the right decisions.
Choosing the right jeweler is one of the most important decisions you have to face. You should shop around your area and get a feel for the different jewelers you have to work with. Here are some factors you might want to consider when choosing a jeweler:

Reputation

How long has your jeweler been in business? Do they have a known reputation? What kind of reputation is it? Do you know any friends or relatives that have bought from the jeweler? Were they satisfied?

Selection

How large of a selection does the jeweler have? How many different options do they offer? Will they order a ring that they don’t carry?

Quality

What brands does the jeweler use?   How reliable are the brands they carry?

Service Plans

How flexible are they with your repayment schedule? How many different payment options do they offer?

Knowledgeable & Professional Staff

What kind of people are employed by your jeweler. Are they easy to work with and give objective opinions? How well do they treat you?

How many years experience does your jeweler have? Do they have a diamond expert on hand? Is their staff well informed?

Click here to learn about the 4 C’s of Diamonds.